Role: Co-editor
This spot was commissioned by Amazon Music to launch their new campaign and playlist highlighting current hip hop & rap artists making waves in the industry. 
After too numerous revision requests from the client, the creative director onboarded me to turn their edit feedback into the right moments that pop, highlighting the creativity and community of this new generation of artists. In doing so, we made this digital ad go viral overnight.
With over 13,000,000 views and counting, we successfully launched the headlining video for the most memorable music streaming campaign in history.